What is the name of the company and nature of the company business in the video?
The name of the company is Standing Sushi Bar and the nature of the company business is SME's food and beverages.
What is the objectives of the Video?
To find out what it takes to succeed in a new digital age of the business world and to see how SME can benefit from some radical new applications that may help shape the future of online marketing.
How does the company make use new media technology for improving business. (Give some examples that the business owner mentioned in the video)
The company was listed as the top sushi restaurant on Hungrygowhere.
Which are the social media that the company use, and what is the benefits of the social media that the company use?
Twitter
- To monitor feedback and what people are saying about the industry in general.
- The interactivity allows users to send messages, public messages and direct messages.
- Instant feedback that is direct from the customer which includes what they like about the restaurant and what they like about their experience.
- The owner is able to ask them questions and vice versa, it's like a chat.
Blog
- Act as a journal for the experiences that the business is going through.
- A resource for the owner and other people who are curious as what is it take to run a F&B business and the behind-the-scenes
Facebook
- Information dissemination.
- Put up a promotion, photos.
- People can comment a bit, but it's not real-time interaction.
- Focused on getting the information out there.
Social media makes people feel like they are a part of the business, they are getting the context, the whole history or colour around what it takes to run the company and eat at the company.
Who are the targeted audiences for the company? How does new social media benefits these targeted audiences?
The targeted audiences are professional crowd with disposable cash. Younger folks that are tech savy would want to try the newer apps and the new social media benefits these targeted audience via indirect outreach by hearing news from other Twitter followers.
What is Chalkboard, and how it works?
Chalkboard is a location-based advertising solution that updates potential customers on discounts, promotions and events at the restaurants near them. A business that is signed on to use the application sends a promotional note to the Chalkboard developers, they then relate that information onto the people around the area through their mobile phone, encouraging them to visit the shop.
How does Chalkboard connects people?
Chalkboard connects people by moving from the mobile back to the web, as all the browsers are becoming more and more of the location-based sensitive. To be able to integrate seamlessly with new social media technologies.
What are the critical success factors for using Chalkboard application?
The feedback from the retailer asking "How are they going to get to my place?", which then allowed the developers to build a view map on the application.
What are the rules and trends for SME (Small Medium Enterprises) when using online social media technologies?
1. Getting on social media is a must. It is proven and it works.
2. Don't be discouraged by bad feedback. It's critique. Respond well and your potential customers will repect you for it.
3. Don't be afraid to try out new avenues for advertising. Online social marketing is the new frontier.
5 steps to start a social media campaign
- Involve, Create, Discuss, Promote, Measure.
No comments:
Post a Comment