Video: Upfront Media on Clickability
What is the name of the company and nature of the company business in the video?
The name of the company is Upfront Media, it is a consultancy firm that specialises in offering marketing solutions to company who needs advertising plans to boost their sales.
What are some of the strategies that the company would implement for the New Media campaign for their clients?
Firstly, check if the company is ready and whether their business objectives are actually suited to the social environment. If the company wants a boost in sales for only a short-term, like for the first 3 months, then social media is not recommended as social media is a long term engagement to nurture people. By nurturing people, first you introduce yourself then build a relationship and then convert them into long term loyal customer over a period of time.
How does the company determines which social media tools that is appropriate for the clients’ branding?
Twitter: Example for a restaurant with a lot of specials and to advertise the specials.
Facebook: To build a community field.
YouTube Channel: For "How-to-do" videos, for people to find out everything that they need
Give the example that the company stated as the successful digital marketing campaign.
Old Spice | The Man Your Man Could Smell Like
What are the Marketing strategy that the company mentioned to gain customer loyalty?
- Have a conversation
- Talk to customers about the good and bad sides
- Be open
- Give the company a human face
What did the video mentioned about succeeding in Social media marketing?
- Think long term, it's an investment
- Know your target market well
- Be open to critique
- Social media is a definite 2-way relationship
No comments:
Post a Comment