DigiMarketing [Discussion & Sharing Session] Week 2 SDL Slide 22

List some examples of Traditional Marketing and Digital Marketing techniques.

Examples of Traditional Marketing: Consumers as Viewers, Impressions/Frequency, Broadcast Media, Schedule-driven, etc.

Examples of Digital Marketing: Consumers as Participants, Involvement/Interaction, Addressable Channels, Time Shifted – Anytime, etc.

What Is Viral Marketing?

Viral marketing is an affordable strategy that spreads the name of your business to more and more people through the Internet's social media platforms so that your customer base gradually keeps increasing.

List FIVE different social media tools for digital marketing.

1. YouTube
2. Facebook
3. Twitter
4. Blogger
5. Formspring

List out the pros and cons of using email as the DigiMarketing strategy.

Pros


- Market internationally at no cost
It's expensive to send mail overseas but you can email marketing materials all over the world, at no cost to you. You can easily gain and communicate with international clients.

- It's Fast
Email marketing is much faster than marketing with regular mail. It would take at least two days for regular mail to reach potential clients. Email can reach someone in mere seconds. Mass emails can reach people in minutes. However, it could take months or even years to send out millions of letters.

- Tracking
With email marketing, it's easy to track who receives your emails, who opens them, and which email addresses don't work anymore. You can instantly see how effective your marketing campaign is.

Cons

- Easy for People to Ignore Your Emails
People are used to getting emails in their inbox every day. They often receive hundreds of spam email, so it's easy for marketer's emails to get ignored or trashed. People either mistake marketer's emails for spam or they assume it's spam because they are not familiar with the sender.

- Time Consuming
Although sending emails is faster than sending regular mail, the email marketing process is time consuming in itself. It takes time to build the webpages that will capture people's email addresses and it takes time to write the marketing emails you will send out each day to clients. Because you will probably develop new products and sales, you will have to constantly create new emails.

You could hire freelancers to do this work for you, but then you'd have to consider if outsourcing the work is cost effective.

- Could Get Blacklisted
If people get the idea you are sending spam and they complain, your IP address will be blacklisted. When that happens, you'll send emails, but no one will receive them. To prevent this from happening, use an autoresponder that scans your messages before you send them to see if they look like spam.

Reference: http://www.ehow.com/list_6833943_pros-cons-email-marketing.html