a. What is your message, key talking points (paragraphs), and how will you fit the keywords in? Since this is an exercise, you have great freedom in what you write. Our goal today is to learn about SEO processes.
b. What is your heading and what keyword will be in it?
c. Where do you place keywords in the body?
d. Can you reasonably, from a reader’s perspective, repeat any keywords?
e. Where can you insert 3-5 hyperlinks in your text?
f. Are you driving traffic back to an official site for F1, education or Sentosa? Remember, blog and social media can find people and then direct them to official sites.
g. Will a reader find your content relevant to them, or have you written to yourself? Great content – from reader’s perspective – is king.
h. How could you also send this material out by Twitter, Flicker, Facebook, youtube or other social media sites so that you build even more links and promote your content across several popular channels? How would you do this?
Everything written in this blog (including this blog post) is for educational purposes only.
Studying in Singapore
If you are considering studying in Singapore, Singapore's education system is considered one of the better ones among the world. The Singapore Ministry of Education aims to help students to discover talents and to make the best out of it. From the Singapore Education website, there is an interactive version of The Singapore Education Journey, which will help you understand more about the entire education system. Besides, you can also find out more about the various types of schools and course on the Singapore Education website.
Monday, May 14, 2012
Tuesday, May 8, 2012
Recaps on Digital Marketing Campaign: Discussion
What is the name of the company and nature of the company business in the video?
The name of the company is Standing Sushi Bar and the nature of the company business is SME's food and beverages.
What is the objectives of the Video?
To find out what it takes to succeed in a new digital age of the business world and to see how SME can benefit from some radical new applications that may help shape the future of online marketing.
How does the company make use new media technology for improving business. (Give some examples that the business owner mentioned in the video)
The company was listed as the top sushi restaurant on Hungrygowhere.
Which are the social media that the company use, and what is the benefits of the social media that the company use?
Twitter
- To monitor feedback and what people are saying about the industry in general.
- The interactivity allows users to send messages, public messages and direct messages.
- Instant feedback that is direct from the customer which includes what they like about the restaurant and what they like about their experience.
- The owner is able to ask them questions and vice versa, it's like a chat.
Blog
- Act as a journal for the experiences that the business is going through.
- A resource for the owner and other people who are curious as what is it take to run a F&B business and the behind-the-scenes
Facebook
- Information dissemination.
- Put up a promotion, photos.
- People can comment a bit, but it's not real-time interaction.
- Focused on getting the information out there.
Social media makes people feel like they are a part of the business, they are getting the context, the whole history or colour around what it takes to run the company and eat at the company.
Who are the targeted audiences for the company? How does new social media benefits these targeted audiences?
The targeted audiences are professional crowd with disposable cash. Younger folks that are tech savy would want to try the newer apps and the new social media benefits these targeted audience via indirect outreach by hearing news from other Twitter followers.
What is Chalkboard, and how it works?
Chalkboard is a location-based advertising solution that updates potential customers on discounts, promotions and events at the restaurants near them. A business that is signed on to use the application sends a promotional note to the Chalkboard developers, they then relate that information onto the people around the area through their mobile phone, encouraging them to visit the shop.
How does Chalkboard connects people?
Chalkboard connects people by moving from the mobile back to the web, as all the browsers are becoming more and more of the location-based sensitive. To be able to integrate seamlessly with new social media technologies.
What are the critical success factors for using Chalkboard application?
The feedback from the retailer asking "How are they going to get to my place?", which then allowed the developers to build a view map on the application.
What are the rules and trends for SME (Small Medium Enterprises) when using online social media technologies?
1. Getting on social media is a must. It is proven and it works.
2. Don't be discouraged by bad feedback. It's critique. Respond well and your potential customers will repect you for it.
3. Don't be afraid to try out new avenues for advertising. Online social marketing is the new frontier.
5 steps to start a social media campaign
- Involve, Create, Discuss, Promote, Measure.
Tuesday, May 1, 2012
DigiMarketing [Discussion & Sharing Session] Week 2 SDL Slide 22
List some examples of Traditional Marketing and Digital Marketing techniques.
Examples of Traditional Marketing: Consumers as Viewers, Impressions/Frequency, Broadcast Media, Schedule-driven, etc.
Examples of Digital Marketing: Consumers as Participants, Involvement/Interaction, Addressable Channels, Time Shifted – Anytime, etc.
What Is Viral Marketing?
Viral marketing is an affordable strategy that spreads the name of your business to more and more people through the Internet's social media platforms so that your customer base gradually keeps increasing.
List FIVE different social media tools for digital marketing.
1. YouTube
2. Facebook
3. Twitter
4. Blogger
5. Formspring
List out the pros and cons of using email as the DigiMarketing strategy.
Pros
- Market internationally at no cost
It's expensive to send mail overseas but you can email marketing materials all over the world, at no cost to you. You can easily gain and communicate with international clients.
- It's Fast
Email marketing is much faster than marketing with regular mail. It would take at least two days for regular mail to reach potential clients. Email can reach someone in mere seconds. Mass emails can reach people in minutes. However, it could take months or even years to send out millions of letters.
- Tracking
With email marketing, it's easy to track who receives your emails, who opens them, and which email addresses don't work anymore. You can instantly see how effective your marketing campaign is.
Cons
- Easy for People to Ignore Your Emails
People are used to getting emails in their inbox every day. They often receive hundreds of spam email, so it's easy for marketer's emails to get ignored or trashed. People either mistake marketer's emails for spam or they assume it's spam because they are not familiar with the sender.
- Time Consuming
Although sending emails is faster than sending regular mail, the email marketing process is time consuming in itself. It takes time to build the webpages that will capture people's email addresses and it takes time to write the marketing emails you will send out each day to clients. Because you will probably develop new products and sales, you will have to constantly create new emails.
You could hire freelancers to do this work for you, but then you'd have to consider if outsourcing the work is cost effective.
- Could Get Blacklisted
If people get the idea you are sending spam and they complain, your IP address will be blacklisted. When that happens, you'll send emails, but no one will receive them. To prevent this from happening, use an autoresponder that scans your messages before you send them to see if they look like spam.
Reference: http://www.ehow.com/list_6833943_pros-cons-email-marketing.html
Examples of Traditional Marketing: Consumers as Viewers, Impressions/Frequency, Broadcast Media, Schedule-driven, etc.
Examples of Digital Marketing: Consumers as Participants, Involvement/Interaction, Addressable Channels, Time Shifted – Anytime, etc.
What Is Viral Marketing?
Viral marketing is an affordable strategy that spreads the name of your business to more and more people through the Internet's social media platforms so that your customer base gradually keeps increasing.
List FIVE different social media tools for digital marketing.
1. YouTube
2. Facebook
3. Twitter
4. Blogger
5. Formspring
List out the pros and cons of using email as the DigiMarketing strategy.
Pros
- Market internationally at no cost
It's expensive to send mail overseas but you can email marketing materials all over the world, at no cost to you. You can easily gain and communicate with international clients.
- It's Fast
Email marketing is much faster than marketing with regular mail. It would take at least two days for regular mail to reach potential clients. Email can reach someone in mere seconds. Mass emails can reach people in minutes. However, it could take months or even years to send out millions of letters.
- Tracking
With email marketing, it's easy to track who receives your emails, who opens them, and which email addresses don't work anymore. You can instantly see how effective your marketing campaign is.
Cons
- Easy for People to Ignore Your Emails
People are used to getting emails in their inbox every day. They often receive hundreds of spam email, so it's easy for marketer's emails to get ignored or trashed. People either mistake marketer's emails for spam or they assume it's spam because they are not familiar with the sender.
- Time Consuming
Although sending emails is faster than sending regular mail, the email marketing process is time consuming in itself. It takes time to build the webpages that will capture people's email addresses and it takes time to write the marketing emails you will send out each day to clients. Because you will probably develop new products and sales, you will have to constantly create new emails.
You could hire freelancers to do this work for you, but then you'd have to consider if outsourcing the work is cost effective.
- Could Get Blacklisted
If people get the idea you are sending spam and they complain, your IP address will be blacklisted. When that happens, you'll send emails, but no one will receive them. To prevent this from happening, use an autoresponder that scans your messages before you send them to see if they look like spam.
Reference: http://www.ehow.com/list_6833943_pros-cons-email-marketing.html
Digital Marketing Campaign: Discussion Week 2 Slide 25
Video: Upfront Media on Clickability
What is the name of the company and nature of the company business in the video?
The name of the company is Upfront Media, it is a consultancy firm that specialises in offering marketing solutions to company who needs advertising plans to boost their sales.
What are some of the strategies that the company would implement for the New Media campaign for their clients?
Firstly, check if the company is ready and whether their business objectives are actually suited to the social environment. If the company wants a boost in sales for only a short-term, like for the first 3 months, then social media is not recommended as social media is a long term engagement to nurture people. By nurturing people, first you introduce yourself then build a relationship and then convert them into long term loyal customer over a period of time.
How does the company determines which social media tools that is appropriate for the clients’ branding?
Twitter: Example for a restaurant with a lot of specials and to advertise the specials.
Facebook: To build a community field.
YouTube Channel: For "How-to-do" videos, for people to find out everything that they need
Give the example that the company stated as the successful digital marketing campaign.
Old Spice | The Man Your Man Could Smell Like
What are the Marketing strategy that the company mentioned to gain customer loyalty?
- Have a conversation
- Talk to customers about the good and bad sides
- Be open
- Give the company a human face
What did the video mentioned about succeeding in Social media marketing?
- Think long term, it's an investment
- Know your target market well
- Be open to critique
- Social media is a definite 2-way relationship
What is the name of the company and nature of the company business in the video?
The name of the company is Upfront Media, it is a consultancy firm that specialises in offering marketing solutions to company who needs advertising plans to boost their sales.
What are some of the strategies that the company would implement for the New Media campaign for their clients?
Firstly, check if the company is ready and whether their business objectives are actually suited to the social environment. If the company wants a boost in sales for only a short-term, like for the first 3 months, then social media is not recommended as social media is a long term engagement to nurture people. By nurturing people, first you introduce yourself then build a relationship and then convert them into long term loyal customer over a period of time.
How does the company determines which social media tools that is appropriate for the clients’ branding?
Twitter: Example for a restaurant with a lot of specials and to advertise the specials.
Facebook: To build a community field.
YouTube Channel: For "How-to-do" videos, for people to find out everything that they need
Give the example that the company stated as the successful digital marketing campaign.
Old Spice | The Man Your Man Could Smell Like
What are the Marketing strategy that the company mentioned to gain customer loyalty?
- Have a conversation
- Talk to customers about the good and bad sides
- Be open
- Give the company a human face
What did the video mentioned about succeeding in Social media marketing?
- Think long term, it's an investment
- Know your target market well
- Be open to critique
- Social media is a definite 2-way relationship
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