Behaviour of Digital Consumers [Discussion & Sharing Session] Week 1 Slide 16

What is Web 2.0 & Web 3.0?

Figure 1. Graph on the different version of web.

A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.
Some characteristics of Web 2.0 includes providing users with more user-interface, software and storage facilities, all through browers. In addition, it also provides rich user experience, user participation, dynamic content, metadata, web standards and scalability. Further characteristics, such as openness, freedom and collective intelligence by way of user participation, can also be viewed as essential attributes of Web 2.0.

A Web 3.0 site is defined as people and machines publishing to and interacting with each other to inform and augment each other's work. In learning, this could be a learner who is recommended courses or solutions by the system for work or browsing he may have conducted. The content presented to the learner could be augmented with multiple layers of content, i.e., mobile application with location-based information augmenting a map.

Imagine that you are purchasing a laptop for your schoolwork. As a digital consumers, how do you know which laptop is more suitable for you, and what are the different media to assist your decision for purchasing the laptop. 

To find out which laptop is more suitable for me, I will use traditional media digitizing, which is to find out more information from brochure then deciding which specifications is more appropriate for schoolwork. Next, I will use social media from micropublishing platform to read up on the reviews regarding the laptop and ask questions about the laptop on forums too.

Resources
http://en.wikipedia.org/wiki/Web_2.0
http://oreilly.com/web2/archive/what-is-web-20.html
http://cmswire.com/cms/social-business/what-is-web-30-and-why-do-you-care-013072.php